Today's Runes for Richard Branson

The Diamond spread reveals the dynamic forces at work in a situation. It is the spread of choice for understanding a hidden conflict. Gold Runes are most commonly used for questions about business, career, and property.

The bottom rune represents the foundation that forms the basis of the issue. Algiz plainly shows the antlers of the elk that it represents. The elk is the object of the hunt, and hence Algiz speaks to the pursuit of goals and the thrill of that pursuit. The rune is currently shown reversed, so this could suggest a failed endeavor or a lack of effort. Algiz is also representative of a protective hand (fingers open wide), so the reversed form may indicate a failed defense.

The left rune represents one of the forces acting on the issue at hand. Isa is the rune symbolizing Ice - cold, stagnant, frozen, and unchanging. This rune suggests heat removed not just from anger or conflict, but from passion as well. Paradoxically, Isa conveys images of slippery slopes and unsure footing, but also of circumstances that have crystallized and become utterly immutable. Remember that in the cold north, ice is not just THE challenge to be overcome, but the very nature of the environment. Be courageous, for you work against this element every day. Will you fight alone or with others against this, our common foe? Is there much worse than lack of change?

The right rune represents another of the forces acting on the issue at hand. Uruz symbolizes the Auroch, a member of the ox family that became extinct long ago. This rune represents the strength, bravery, and endurance of this animal of old. Uruz portends the ability to meet problems head on and to overcome them. When the world was new, warriors used to test their strength against the Auroch. Hence, this rune has come to represent the masculine principle and the capacity to meet a challenge.

The top rune represents the conclusion to which your strivings can carry you. Laguz is the rune representing water. Laguz is a strongly feminine rune, and like the ocean contains much power of an uncontrollable nature. Here the rune is seen in the reversed, symbolic of the ebbing tide. This may suggest power being drawn away, or may perhaps the start of a journey. Since this is a rune of sexual power, the reversal can also suggest sexual problems or dissatisfaction.