Today's Runes for Richard Branson

The Fork spread is used at critical turning points, to understand the dynamics of an important decision. Gold Runes are most commonly used for questions about business, career, and property.

The left rune represents the first possible outcome. Gebo means gift, and like many gifts, the rune may be understood on many levels. Gifts are generally positive things, for both the giver and the recipient. In many cultures however, gifts and favors carry with them an obligation to respond in kind. It is for this reason that gifts, and hence the rune Gebo, are frequently symbolic of friendships, marriages, alliances, mergers, and other bonds between people or organizations. Gebo is a strong rune and the unions represented are strong as well. Moreover, Gebo is not reversible, as true friendships are not easily undone.

The right rune represents the second possible outcome. Raido is the rune of riding, as in a cart or as cargo. It is seen here reversed, suggesting a disruption of travel or communication. Etiological analysis of this rune has also given it interpretations of advice or justice, and of being in a position of moral correctness. Reversed, there is an indication of the lack of solid council, or the holding of a position that is not morally sound.

The bottom rune represents the critical factor that determines what will come to pass. Fehu represents cattle the Norse symbol of wealth. This rune has some interesting implications based on the fact that cattle, unlike land, move about of their own accord. Cattle also reproduce, so this rune often speaks of wealth that renews or perpetuates itself. Wealth takes many forms, but this rune generally represents the value that is purely material or monetary in nature. Alternatively, this rune is deeply associated with Frey, and hence can be the harbinger of fertility and children.