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The excerpt represents the core issue or deciding factor on which you must meditate, and is drawn from Fanny Herself by Edna Ferber: factories, to women on farms, to women in remote
villages. They're the type who use the mail order method.
I've learned this one thing about that sort of woman: she
may not want that baby, but either before or after it's born
she'll starve, and save, and go without proper clothing, and
even beg, and steal to give it clothes--clothes with lace on
them, with ribbon on them, sheer white things. I don't know
why that's true, but it is. Well, we're not reaching them.
Our goods are unattractive. They're packed and shipped
unattractively. Why, all this department needs is a little
psychology--and some lace that doesn't look as if it had
Fanny Herself |
