Today's Tarot for William Randolph Hearst

	The Creative Process spread is designed specifically to peer into the nature of a project or creative undertaking, and shine a spotlight on the evolution of its parts. The Ator Tarot is a smart and whimsical spin on Rider Waite symbolism. The clunky and adorable characters of the Ator Tarot make it the deck of choice for those seeking a refreshing approach to divination. If you would like your own copy of the Ator Tarot, you can buy it now!
	The card in the middle represents the creative force behind the project, be it a person, organization, or other entity. Seven of Cups (Temptation), when reversed: Daydreams and fantasies brought into realistic focus. The contemplation of many options leading to a conclusive choice. Inner clarity that dissipates illusions and false choices. Remaining connected to reality in the face of intoxication, delirium, or hallucination. Under rare and extreme circumstances, may indicate the failure to recognize a transcendental spiritual truth.
	The card on the top represents imagination - the prophetic image that stems from the creative force of the previous card to initiate the project. This is the poetry or voice of the undertaking. The Sun, when reversed: Loneliness and uncertainty. Nostalgic memories. The warm passing glow of dusk. Peace without vigilance.
	The card on the left represents emotion - the feelings aroused by or surrounding the ideation of the project that takes place in the previous card. This is the music or scent of the undertaking. Six of Swords (Science), when reversed: Conceit and intellectual pride. Being stuck in a problem which has no apparent solution. Frustration and anxiety that are left unsettled. Travel and exploration are delayed.
	The card on the bottom represents thought - the analytical process of organizing the project and capturing the emotional content of the previous card. This is the science or vision of the undertaking. Four of Wands (Completion): A chance to rest and rejoice, having successfully resolved a matter of great import. The initial success of a business venture or creative project. The blossoming of a friendship or romantic relationship. Conclusions drawn based on hard won experience. Spiritual, material, or emotional rewards for diligent effort. May suggest marriage, childbirth, or a victory celebration.
	The card on the right represents manifestation - the real work involved in completing the project, and the form it will take upon culmination. This is the painting or touch of the undertaking. Seven of Wands (Valor), when reversed: Failure to stand up for your beliefs in the face of a hostile majority. A self-fulfilling fear of failure or embarrassment. Great challenges met with cowardice. Quarrels, perplexity, and indecision at a crucial moment.