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Today's Runes for Richard Branson


The Norn spread is used to plot the crucial elements of past, present, and future, and to reveal the evolution of the situation through the arc of time. Stone Runes are most commonly used for questions about the natural world and things beyond human control.
The left rune represents an important element of the past. Gebo means gift, and like many gifts, the rune may be understood on many levels. Gifts are generally positive things, for both the giver and the recipient. In many cultures however, gifts and favors carry with them an obligation to respond in kind. It is for this reason that gifts, and hence the rune Gebo, are frequently symbolic of friendships, marriages, alliances, mergers, and other bonds between people or organizations. Gebo is a strong rune and the unions represented are strong as well. Moreover, Gebo is not reversible, as true friendships are not easily undone.
The middle rune represents a deciding element of the present. Ken is the rune of light and knowledge. The rune is shown reversed representing a state of darkness or ignorance. Either you are unable to obtain information that you need, or the information is being withheld from you. In darkness there is fear, but remember that darkness does not mean isolation. Friendship and comfort can still be available, although they are not immediately visible.
The right rune represents the critical element of the future. Algiz plainly shows the antlers of the elk that it represents. The elk is the object of the hunt, and hence Algiz speaks to the pursuit of goals and the thrill of that pursuit. The rune is currently shown reversed, so this could suggest a failed endeavor or a lack of effort. Algiz is also representative of a protective hand (fingers open wide), so the reversed form may indicate a failed defense.